June 8th, 2009
Developing a proactive marketing strategy that will provide a
consistent stream of good quality web traffic is not an impossible
task. To get traffic you need a significant presence and to gain a
presence you need firstly a good site that Google can read and
understand, and secondly a network of high quality links to your
website from many other authority websites.
This is not as difficult as it sounds as there are many systems
in place to make this happen for you. First though, you need to
understand that not all links are equal. Google uses a Page Rank
system to value each page of each site that it knows about. Ranked
from 0 ” 10 with 10 being the best, most popular and valuable
sites, and 0 being sites it knows about but thinks very little of.
Below 0 is a grey bar graphic in the Google toolbar which indicates
that either Google doesnt know that the site exists or worse than
that, that the site has been blacklisted by Google and should be
avoided.
Source: Marketing
109
June 8th, 2009
Having an active marketing
method that delivers a constant
stream of high quality web traffic is definately an achievable
task. In order to gain traffic you need a big web presence, and to
get a substantial presence first of all you have to have a good
quality website that Google can easily read, and second, a
back-catalogue of good quality links pointing at your site from as
many other authority sites as possible.
It’s not as difficult as it may sound to achieve this, in fact,
considering the amount of systems in place willing to do it all for
you, it can be reasonably easy. The first concept you’ll need to
understand is that not all link are equal. A good way of judging
how valuable a link from a particular site will be, is by checking
its Google Page Rank. This is a system whereby Google ranks pages
from zero o ten based on how much it values the quality of the
content on a given page. Ten being the best, zero being the worst.
Sites with no Page rank (below 0) either haven’t been found by
google...
Source: Marketing
109
