Learn How to “Do-It-Yourself” with Search Engine Optimization (SEO) – Three Simple Steps to Raise your Website Traffic
Another important tip you should follow is to also include the keywords you use in to your HTML “title tag”, this is another way to increase your search engine page rank and bring in new traffic. You can use your content management system to make these changes yourself, or if need be you can often ask your web developer to do it if you’re unsure how.
It is also a good idea to remember that search engines can only read text, not pictures, so although using pictures can increase your ad clicks they will not help your search engine ratings. Often times web developers will embed words in to an image to try and improve the look of the website to its visitors, additionally they often use Flash for animation for the same reason, it should be noted that this presents problems with search engines rankings.
Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings in the search results....
Source: Internet Marketing Blog