Methods of Link Building
Developing a proactive marketing strategy that will provide a consistent stream of good quality web traffic is not an impossible task. To get traffic you need a significant presence and to gain a presence you need firstly a good site that Google can read and understand, and secondly a network of high quality links to your website from many other authority websites.
This is not as difficult as it sounds as there are many systems in place to make this happen for you. First though, you need to understand that not all links are equal. Google uses a Page Rank system to value each page of each site that it knows about. Ranked from 0 ” 10 with 10 being the best, most popular and valuable sites, and 0 being sites it knows about but thinks very little of. Below 0 is a grey bar graphic in the Google toolbar which indicates that either Google doesnt know that the site exists or worse than that, that the site has been blacklisted by Google and should be avoided.
Source: Marketing 109