Link Building Strategies

June 8th, 2009

Having an active marketing method that delivers a constant stream of high quality web traffic is definately an achievable task. In order to gain traffic you need a big web presence, and to get a substantial presence first of all you have to have a good quality website that Google can easily read, and second, a back-catalogue of good quality links pointing at your site from as many other authority sites as possible.

It’s not as difficult as it may sound to achieve this, in fact, considering the amount of systems in place willing to do it all for you, it can be reasonably easy. The first concept you’ll need to understand is that not all link are equal. A good way of judging how valuable a link from a particular site will be, is by checking its Google Page Rank. This is a system whereby Google ranks pages from zero o ten based on how much it values the quality of the content on a given page. Ten being the best, zero being the worst. Sites with no Page rank (below 0) either haven’t been found by google...

Source: Marketing 109